An online keyword rank checker is software that ranks your keywords and related keywords in search engines. It tells you if your keywords have been over-saturated or not. The software also tells you what the competition for your keywords is like. This means it can tell you how many websites are using your exact keywords and compares the results with what you have. The software will tell you how many websites you need to get on top in order for your site to be noticed.
Your software is usually based on an algorithm that searches Universal Search (US) or Google (US). They compare your keywords to millions of other words that are also being indexed. One of the things they consider is the level of competition for each word. They use data from past search results and customer behavior to decide which keywords to include. Once they have this information they can rank your keywords to show at the top of the search results.
There are two types of online keyword rank checker tools. One is a desktop program. This type of software works better for those that don’t spend a lot of time online. If you are just getting started with search engine optimization then this may work for you.
The second type is an internet based program. These use data feeds from Google, Yahoo, and the other major search engines. They give you more detail than just the keyword data. They will also tell you where your website is in the Google rankings for your main key phrases. Domain authority is one of the key factors they look at when determining rankings.
Keyword popularity is just as important. It shows how many people are searching for that phrase in Google’s database. Higher amounts of searches equate to higher rankings. Keyword competition is also taken into account. When there are too many websites for a particular keyword, the website will be omitted from the search results. You could get nowhere fast without good keyword competition.
Another factor considered by most programs is how well known the website or site is. This is referred to as “latency”. Websites are ranked according to how many links they have from direct competitors. The lower the number of links, the lower the website or site will rank.
The importance of linking grows along with the keyword ranking. In order for a website to remain at the top of the rankings, it has to have a lot of quality inbound links. The more links that come from related sites, the higher the ranking. The more quality backlinks that exist from only one source, the higher the site will rank.
One last factor considered by most programs is the search volume of each of the keywords being used. The search volume is determined by the number of unique visitors that are seeking information using that keyword. Sites with low search volume will have to work harder to maintain their rank in the first page of Google, especially if they have a difficult keyword to rank for.